Industrial Consultancy & Sponsored Research (IC&SR) , IIT Madras

Technology Category/ Market

Technology: A method of providing a customized visual summary of a product listed in e-commerce platform and any platform with abundant text or reviews.

Industry & Applications: E-Commerce Platforms, News, Sports commentary etc.

Market: Indian e-commerce is expected to grow at a CAGR of 27%, almost three times the overall retail market by 2026.

Image Gallery

Problem Statement

  • Online platforms have transformed consumer shopping and decision-making by providing comprehensive information and access to feedback from previous customers
  • Yet, online consumers face challenges due to diverse alternatives, dynamic user information, and uncertainty with Word of Mouth, especially for rural individuals and entrepreneurs.
  • Though publications address aspects of consumer-generated reviews and automatic understanding of product attributes, they fall short in tackling challenges related to highly subjective or fake reviews, the complexity of user-generated data, and usability of the platform.
  • Thus, a need exists for online product reviews to be presented in an attractive, customized format, providing up-to-date information to improve user experience and facilitate buying decisions especially to rural customers and rural entrepreneurs


  • The technology focus on simplifying e-commerce information for rural users through visual summaries in a chosen language. Initially demonstrated in e-commerce, the application’s versatility extends to any platform with abundant text, enabling efficient summarization in various contexts like news and sports commentary.
  • The method comprising the following steps:

Key Features/ Value Proposition

Technical Perspective 

  • The versatile application, showcased in e-commerce (Fig 2), is applicable to summarizing extensive text or reviews in diverse platforms like news and sports commentary.
  • It is language agnostic and designed to work seamlessly regardless of the language in which the underlying code or content is written.

Industrial Perspective

  • Create an advanced and tailored visual interface that optimizes user experience, elevating the accessibility and efficiency in managing extensive textual information (Fig 3).

Questions about this Technology?

Contact for Licensing

Research Lab


Department of Management Studies

Intellectual Property

  • IITM IDF Ref. 1552

  •   Patent No. 458007

Technology Readiness Level


 Proof of Concept ready, & tested

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